“The Power of Reflecting” by Scott Burrows
As a Motivational Keynote Speaker, I have been invited to speak to different industries, associations and Fortune 500 companies around the world sharing my success strategies that revolve around Vision-Mindset-Grit. Three simple yet powerful words that, when put into action, can absolutely help you conquer your goals and push the limits of what is possible regardless of the challenges standing before you today.
Vision helps you set manageable but far-reaching goals. Mindset allows you to stay focused on those goals by making adjustments as circumstances, personnel and other elements change. Grit is the everyday determination and willingness to persevere and be resilient in your pursuit especially when all else beckons you to throw in the towel, or worse, stay in your paralyzed state, your comfort zone while maintaining the status quo.
During a keynote, I typically use my own life-changing story as the backdrop to bring the concepts of Vision, Mindset and Grit to life. Lately, I’ve been encouraging my attendees to Reflect back on their own lives and experience self-awareness, to Reflect back on how far they have come, on the choices and decisions they have made, the challenges they have overcome, as well as the contributions they have made to their organization, other employees and members of their team. In doing so, I have found that Reflecting is a Mindset technique that can help you tap into your inner strength and be more productive while keeping your Vision clear and always in the forefront of your thinking.
Due to my physical handicap, I cannot ride a traditional bike; however, with new biking technologies and modifications I’m able to ride a hand-cycle, which is a 3-wheeled bike. It’s aerodynamic, sits a few inches off the ground and can now be seen by Paralympians using it to compete in distance runs at the Paralympics.
When I bike, I enjoy letting my mind wander. On one ride, I found myself Reflecting back on some of the choices and decisions I’ve made in my life. In doing so, the words leaders leading leaders kept speaking to me. My mind drifted back to 1983, when I was 18 years old and playing college football as a walk-on wide receiver at Florida State University under head coach Bobby Bowden. During that season, I noticed that Coach Bowden was a delegator who led from the bottom up as opposed to the traditional top down. He would encourage assistant coaches and frontline players like me to take charge and lead on and off the field and challenge each other, day after day, to perform to the best of our abilities. It proved effective and became a powerful life lesson that I teach and have incorporated into my everyday existence.
That reflection triggered another memory that I consider to be one of the most defining moments of my life. On November 3rd, 1984, while a sophomore in college, a bunch of us planned a weekend on those gorgeous white sand beaches along the Gulf of Mexico, at a place known as St. George’s Island. We arrived around 8:00 PM, set up our camp, built a fire, started drinking (as the drinking age in Florida was 18 back then) and telling story after story with our best teenage hormonal sense of humor.
As the hours passed, my friend Ed challenged me to a foot race. Being competitive, like you, I stood up to the challenge and bent down into my running stance waiting to hear “GO!” Imagine right now hearing that word echoing in the air and the first thing you can feel is the cool night air blowing through your hair, and with each step you can feel sand Gritting between your toes, and as you lean across that imaginary finish line you can even taste salt in the ocean breeze. That run turned out to be the best, but I could have never imagined that it would be my last.
After that run, we walked back to camp. Waiting for us was another friend who said, “Do the two of you mind taking a ride down the beach to find some more firewood to keep our bonfire burning throughout the night.” We said, “Sure, why not!” And it wasn’t long thereafter that it happened. On our way back, in a car loaded with wood debris on a dark, otherwise empty road, Ed lost control of the wheel, ran off the road and crashed into a mound of sand. The impact sent the car hurtling into the air before tumbling back to earth end over end. In that one moment, everything about my life was forever changed.
Ed survived with minor bumps and bruises. I, unfortunately, broke cervical 6 & 7 vertebrates in my neck and suffered a serious spinal cord injury that left me paralyzed from my chest down and diagnosed a quadriplegic. As I was fighting the fight of my life in hopes to turning an impossible dream of walking again into a reality, the oxygen levels in my red blood cell count unexpectedly plummeted and were dangerously low.
My doctor said the only way to get those levels back up to normal was to get a large quantity of pure oxygen into my weakened system over the next 24 hours. “There are two ways to do it: Hook you up to a machine to breathe for you, but it would require surgery—we would need to drill a hole into your throat; or, we could put a mask over your face, pump oxygen through it, and you could do it on your own. But there’s a catch.” (Have you ever noticed there is always a catch when it comes to someone else’s ideas?) He said, “You would need to stay awake for the next 24 hours and monitor every single breath to ensure you are taking in as much pure oxygen as possible. I’ll be back in 10 minutes. Let me know what you decide.”
Sometimes in life we have to make quick decisions, don’t we? But why can’t we make more decisions quickly? Why do we have to think and worry so much? This goes back to Mindset. What is Mindset? If you think about it, it’s really your own philosophy of life. It’s how you see things through your own experiences. Most importantly, it’s how you respond to a new unexpected challenge, your next setback or perhaps the changing landscape of your industry or organization—or your competitors and the products and services they offer.
For me, I came to realize that this doctor was giving me the opportunity to stand up to the challenge, metaphorically speaking. If I was not willing to muster up every last ounce of Grit I had in this paralyzed body, I would be risking even more. So, I’ll have you know that those 24 hours fighting for every breath turned out to the longest hours of my life. When I crossed that imaginary finish line I came to believe you cannot always choose the precise outcomes of the choices you make, but you can take ownership over whatever results occur. Then and there, I made the decision to take ownership over what had happened to me as opposed to blaming Ed, especially considering that we were both drinking.
It’s really no different than anyone—perhaps you—accepting accountability and responsibility versus playing the victim and blaming someone else, like someone on your team, your competition or the markets or the economy, when things don’t go as you planned. This was not only a turning point in my life, it became my defining moment. It gave me the resiliency to stand up and fight to walk again.
I had another experience on that bike ride, this one about Sue Lopez, an HR Director who hosted a conference for her company in Fargo, North Dakota that I presented to. Afterwards, she mentioned that she wished I would have talked a little more about my girlfriend, Kim. She said she couldn’t help but notice how I consider Kim one of the best speaking coaches I’ve ever had even though that is not actually her profession. “She’s very astute,” I said, “and I consider myself coachable.”
Kim has heard me speak a dozen times. When I’m through, we often have a conversation about the organization I spoke to and, when prompted, she offers me her feedback. One day, she asked me to email her a copy of my latest keynote so she could go through it while the presentation was still fresh in her mind.
A few days later, we reconvened. Armed with notes and questions, she asked about my family, my upbringing, my involvement in sports and more details about the auto accident I was involved in that changed my life 32 years ago. She also wanted to know more about Ed, my friend who was driving the car at the time. This conversation continued for hours—and days. It was not the most pleasant experience, truth be told, and I found myself emotional and vulnerable at times. The more open and vulnerable I became, the more heart-wrenching the questions grew.
“After I read your book, Vision-Mindset-Grit,” Kim said, “I thought you could go even deeper with your feelings. I love writers who share their deepest thoughts, the places where the ego is shed and exposure is the greatest, and then bring the reader back to the surface. That’s how I learn that I, too, can overcome any challenge confronting me by digging deep and seeking the truth. It’s scary, but effective.”
Kim also suggested that I change some sentence structure in order to appeal to more women. “As you know, both men and women communicate differently,” Kim said. “Right now, you’re sharing your story from a male point of view. That’s fine, but with a few subtle changes, you might reach even more people in the room.”
After some Reflection, I made the necessary adjustments—just like back when I was working with speaking coach Lou Heckler, an expert in presentation and organization skills. It took time to digest everything, and it took courage and Grit to deliver it confidently on stage. As I did, however, I was happy to see that I was connecting with the audience on a deeper level than before. People were more engaged, laughed harder and became emotional in new places.
My presentation style is direct. I engage in a very intimate and candid conversation with an audience for one hour, articulated with emotional storytelling that captivates everyone’s attention. I’m proud to say that, when I’m speaking, no one reaches for their mobile devices. As Kim says, “That’s powerful storytelling!”
The Power of Reflecting has been a very useful tool to help me understand where I’ve been, what I’ve learned and what I can improve upon. It has allowed me to tap into my inner strength during times of adversity and push the limits of what is possible in both my personal and professional life while putting my concepts of Vision, Mindset and Grit into action.
So, remember to take the time to Reflect!
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BOYS TOWN BEACON (IPMA received permission to post) Print Shop Manager Celebrates 20 Years as Certified Graphic Communications Manager 4/17/2018 Doug Larsen has always had a passion for paper. With a keen attention for detail, he studies the smallest details of envelope textures, can decipher between multiple fonts and typefaces, and can tell you the weight of a postcard just by holding it in his hands. “I believe in the power of printed communication,” said Larsen, who has managed Boys Town’s Print Shop for 23 years and counting. “Since the early cave drawings, people have been able to communicate ideas, thoughts and concepts through graphics.” Larsen began his Boys Town career in 1995 and three years later, in 1998, he was encouraged by his boss at the time to earn his certification as a Graphic Communications Manager from the In-Plant Printing and Mailing Association (IPMA). After hours of studying and a four-hour test, Larsen officially became a Certified Graphic Communications Manager (CGCM). Since 1998, Larsen has continually kept up his certification by recertifying every five years. Recertification as a CGCM can include a mixture of educational programs and courses, membership in a professional association devoted to the fields of management or graphic communication, attendance at the IPMA annual conference, published articles, exam proctoring, voluntary leadership, and/or professional speeches and instruction. Now in his 20th year as a CGCM, Larsen is only one of 400 men and women in the corporate publishing profession to hold this certification. “By taking the CGCM test, I have met plenty of very experienced graphic communication managers and learned lots of tips and tricks of the trade from them,” said Larsen. “But, it was the concentrated study of books and articles in areas of printing and management that I wouldn’t have ordinarily delved into without going through the certification process.” In a fast-paced and rapidly changing industry, no day is ever the same at the Boys Town Print Shop, and as a CGCM, Larsen is able to solve problems quickly and provide the best customer service to his clientele. “My title has been Print Shop Manager for 23 years, but the job has evolved from solving printing press problems to solving digital publishing problems,” said Larsen. “We have great customers who are both reasonable and intelligent.” While Larsen enjoys working with his customers, being able to see the work Boys Town does firsthand is something he enjoys witnessing in his line of work. “I know of no other place that perpetually provides healing and hope for children and families. I have seen it firsthand through the students that have worked here in the Print Shop. Their growth in their social skills is visible during their stay at Boys Town. I think it is fun to be part of the ‘miracle-making’ here at Boys Town.” Having been in this industry for more than 20 years, Larsen also knows that without teamwork and collaboration, no work in the Print Shop would be able to get done right or efficiently. “I would like to send praise to the Boys Town Print Shop staff who I work with daily, to our customers and to other who support the Print Shop with outstanding equipment, software and a pioneering spirit when we attempt something new.” (Posted 6/22/18 with permission of the...read more
Of the three work sessions I attended last Tuesday at the National Postal Forum in San Antonio, TX, How to Outsource Print and Mail Operations drew the most attendees. Tina Dickens, Agency Mail Manager and Scott Mastie from Ricoh drew approximately 45 folks. When asked how many were outsourcing part or all of their print and or mail operations, nearly all the attendees raised their hands. Of those who didn’t raise their hand and hadn’t outsourced, most indicated they were considering the option. This response was unexpected. I was expecting the majority to indicate they were considering the option and wondered if they were already outsourcing, why attend a “how to” session? While not emphasized, I found it refreshing to hear Scott caution the audience they should think hard about outsourcing if they are just “getting rid of a problem or trying to save money”. Scott made it clear that any email address ending in .com is a money-making organization. A video highlighting the Jackson 5 singing “ABC” suggested outsourcing is an easy option (as 1, 2, 3) for decision makers. Contract management, in many cases, is as easy as putting a contract in place. However, neither presenter emphasized the need for the vendor relationship to be managed. They did say it is important to have someone in the organization with mail expertise. They referred to this person as the mailing SME, Subject Matter Expert. Presumably, it is your mail expert who can hold vendors accountable using Key Performance Indicators included in your contact. The suggestion that outsourcing can preserve or even enhance the relationship between your organization and the USPS was lost on me. As a mailer, you are a customer of the USPS. You can join the local PCC chapter to network and strengthen relationships but you don’t need to outsource your services to get better service from the USPS. Outsourcing can be, but isn’t always, a good option. To use the presenter’s words, “If you don’t know what you don’t know,” you won’t know any more if you don’t have a SME. This is an excellent contract to hold the vendor accountable. I might have hoped that the presenters suggested independent consultants advise clients on a course of action rather than suggesting that a vendor has all the answers. A consultant, without bias, would uncover if you could save money. Outsourcing or improvements can be made, no matter the size of your service group. For those moving forward with outsourcing, Ms. Dickens suggested the U.S. Government Publishing Office, GPO, can help write and select a vendor for mailing services. One final note, despite the billing in the program guide, neither presenter discussed outsourcing print. Richard Beto, Director – The University of Texas at Austin Richard Beto is Director of Document Solutions for The University of Texas at Austin. He has held his position since May, 2004. He currently manages more than $9 million operating budget and works with 50 employees while providing offset and digital printing, as well as mail services to UT and Texas state agencies. Prior to arriving in Austin, he had served his alma mater, West Virginia University, for 24 years. His last role there was Director of Printing Services. He holds a BS degree in Journalism and Masters Degree in Public Administration....read more
There is an old Cherokee legend about a grandfather teaching his grandson an important life lesson. The grandfather explains to the young boy that we all have a battle going on inside of us. He said, “My son, the battle is between two ‘wolves’ that live inside us all. The black wolf is evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority and ego. The white wolf is good. It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith.” The grandson thought about it for a minute and then asked his grandfather: “Which wolf wins?” The old Cherokee replied simply, “The one you feed.” According to author, speaker and entrepreneur Mike Dooley, Thoughts become things. Your mind can be your friend or your worst enemy. Believe it or not, thoughts from our past have formed who we’ve become and our current life circumstances. We are always consciously or subconsciously thinking about something to the tune of 60,000 thoughts a day. The problem is that we usually think more about the things we don’t want than the things we do want. According to the law of attraction, we get what we think about most. Because you’re creating the future now, only the present is important. By choosing a happy and positive state of mind right now, you’re creating a happy and positive future. You can attract whatever you want in your life: happiness, wealth, health, love and great relationships. This doesn’t mean that it’s not without effort on our part, but it does mean that positive thoughts and focus along with action steps play a big part in the achievement of our goals and dreams. The Power of Positive Thinking, is a timeless book by Norman Vincent Peale that explores key traits for maximum positivity. First and foremost, believe in yourself and in everything you do. Realize how powerful you are. If you know your purpose, and why you’re here, you’ll find the determination to fulfill that purpose. Establish personal goals, and strategies to achieve them, and revisit them on a regular basis. Ultimately, it’s our daily habits and choices that determine the success of our goals. Realize that worrying is a negative waste of time that robs us of our peace in the present moment. Look for ways to improve your personal and professional relationships. Take command of circumstances within your control. Practice self-compassion. Learn to let go of negativity. Be kind to yourself and forgive yourself for past and present choices and mistakes. Have an attitude of gratitude. Gratitude shifts your mindset in a positive direction and creates solutions by taking you out of problem and complaining mode into a better outcome mindset. Gratitude is contagious – we’re all drawn to positive energy. Gratitude starts with each of one of us. Create a daily habit of starting and ending your days in a grateful way by keeping a journal or using an app to remind yourself on a daily basis of the many small and positive things that are easily overlooked throughout our days. Collectively, we can be the change that makes a positive impact in our world. When a negative thought enters your mind, the first step is to be aware of...read more
You are the Author of Your Life Story Just like the printing and mailing industry, our lives continue to change and evolve as new chapters begin. Sometimes when we least expect it, old chapters appear in new ways because of connections with others, shipping us to new opportunities to work with old friends. I’m grateful for life’s gift to reconnect with IPMA professionals again, to offer webinars and monthly blogs to share perspectives and helpful ideas about life matters. I’ll share life-related resources with you and I encourage members to share ideas with me about future topics that you think will be relevant and helpful. First, I’d like to share part of my life story; what it’s taught me and how I started using my restorative strength to inspire and help others, especially the most vulnerable, as part of my life purpose. Years ago, my main focus was on my own life and needs, which meant taking care of my family and pursuing a rewarding career. Within a year, I experienced the loss of both parents, followed by a messy family estate. Just when I thought things were improving, my reality and life unraveled even further with more significant life changes. This chain of events turned into a storm that included grief and pain that I never knew was humanly possible. My faith and my belief in a higher purpose were the threads that pulled me through that storm. Afterwards, I realized that I was changing in many wonderful ways. There’s a quote by Haruki Murakimi, “Once the storm is over…You won’t be the same person who walked in.” Read entire blog here Shana Farrell has been with Fox Valley Technical College, Wisconsin for more than 21 years in numerous leadership positions including Business and Industry Services, Printing Services, Distance Learning, Adjunct Instructor for FVTC and Silver Lake College, and is currently a Project Manager within the Center for Instructional Excellence. For many years, Shana was actively involved as an IPMA member in her role as Manager of Printing Services; FVTC continues its membership today. Her professional experience includes management development, training coordination, marketing, advertising, fundraising, event coordination and sales. Shana holds a Bachelor of Arts Degree in Professional Communication from Alverno College, Milwaukee and a Master of Science Degree in Management and Organizational Behavior from Silver Lake College, Manitowoc. Shana has extensive leadership experience as a graduate of Leadership Fox Cities, the Wisconsin Technical College System Leadership Development Institute (WLDI) and FVTC’s LEAD Academy. She has been a Junior Achievement volunteer and is currently a Court Appointed Special Advocate (CASA) for Outagamie County helping children who are abused or neglected. Shana’s newest role is as a Life Coach facilitator trained through the Life Design Center at the University of North Carolina at...read more
Just because February has been designated IPMA In-Plant Awareness Month doesn’t mean the promotion of your in-plant should be limited to just one month of the year. The State of Oregon Printing division, Publishing & Distribution, welcomed a group from the Western Association of University and College Mailers (WAUCM) annual conference, March 14th-16th, 2018 held at Oregon State University in Corvallis Oregon. The group toured the facility and had a chance to talk shop with P&D staff. “It is one thing to have tours for our customers and another to have your peers tour the operation. Everyone on the tour has a deep appreciation for what we all do as In-Plants.” Tim Hendrix, State...read more
Please scroll to end of winners to see special offer to all 2018 In-Print Awards winners COMPANY CATEGORY AWARD Bates College BOOKLETS – Non offset BRONZE Bloomberg POCKET FOLDERS – Offset GOLD Bloomberg ANNUAL REPORTS – Non offset GOLD Bloomberg SPECIAL PROJECTS – Non offset GOLD Bloomberg BOOKLETS – Non offset SILVER Bloomberg GREETING CARDS/PROGRAMS – Non offset JUDGES RECOGNITION Central Michigan University SPECIAL PROJECTS– Offset GOLD Church of Scientology International BOOKLETS– Offset GOLD Church of Scientology International DIRECT MAIL– Offset GOLD Church of Scientology International COMBINED OFFSET/NON-OFFSET GOLD Church of Scientology International MAGAZINES– Offset BRONZE Church of Scientology International CATALOGS– Offset JUDGES RECOGNITION Church of Scientology International FLYERS/POSTERS– Offset JUDGES RECOGNITION Contra Costa County Ctr Svcs BOOKLETS – Non offset GOLD Dallas Fort Worth International Airport 10 EMPLOYEES OR FEWER – BOOKLETS – Non offset GOLD Dallas Fort Worth International Airport 10 EMPLOYEES OR FEWER – BROCHURES – Non offset SILVER Dallas Fort Worth International Airport 10 EMPLOYEES OR FEWER– FLYERS – Non offset BRONZE DMBA STATIONERY – Non offset GOLD Excellus BlueCross BlueShield CALENDARS – Non offset GOLD Excellus BlueCross BlueShield FLYERS – Non offset BRONZE Excellus BlueCross BlueShield SPECIAL PROJECTS– Non offset BRONZE Florida Blue 10 EMPLOYEES OR FEWER – BOOKLETS – Non offset BRONZE Florida Blue 10 EMPLOYEES OR FEWER – BOOKLETS – Non offset BRONZE Fox Valley Technical College 10 EMPLOYEES OR FEWER – BOOKLETS – Non offset SILVER Kohler Company 10 EMPLOYEES OR FEWER – BROCHURES – Non offset GOLD Kohler Company CATALOGS – Non offset GOLD Kohler Company POSTERS – Non offset GOLD Kohler Company 10 EMPLOYEES OR FEWER – BROCHURES – Non offset BRONZE Messiah College Press FLYERS – Non offset GOLD Michigan Farm Bureau DIRECT MAIL – Non offset GOLD Michigan Farm Bureau VDP/CROSS-MEDIA PROJECT SILVER Modern Woodmen of America CALENDARS– Offset GOLD Penn State SPECIAL PROJECTS – Non offset SILVER NORCAL Group Insurance GREETING CARDS/PROGRAMS – Non offset GOLD NORCAL Group Insurance 10 EMPLOYEES OR FEWER– FLYERS – Non offset SILVER Oregon State University Printing and Mailing ANNUAL REPORTS – Non offset SILVER Oregon State University Printing and Mailing ANNUAL REPORTS – Non offset BRONZE Oregon State University Printing and Mailing SPECIAL PROJECTS – Non offset BRONZE University of Oklahoma CATALOGS– Offset GOLD University of Oklahoma SPECIAL PROJECTS – Offset SILVER University of Oklahoma STATIONERY – Non offset SILVER University of Oklahoma CROSS-MEDIA PROJECT SILVER University of Oklahoma BROCHURES – Non offset BRONZE University of Oklahoma BROCHURES – Non offset BRONZE University of Oklahoma GREETING CARDS/PROGRAMS – Non offset BRONZE University of Oklahoma MAGAZINES– Offset JUDGES RECOGNITION Pueblo City Schools 10 EMPLOYEES OR FEWER– FLYERS – Non offset GOLD State of Colorado Central Service IDS CALENDARS – Non offset SILVER Texas Tech University Health Sciences Center BOOKLETS – Non offset) JUDGES RECOGNITION The University of Texas at Austin, Document Solutions NEWSLETTERS– Offset GOLD The University of Texas at Austin, Document Solutions MAGAZINES– Offset GOLD The University of Texas at Austin, Document Solutions FLYERS/POSTERS– Offset GOLD The University of Texas at Austin, Document Solutions GREETING CARDS/PROGRAMS– Offset GOLD The University of Texas at Austin, Document Solutions MAGAZINES– Offset SILVER The University of Texas at Austin, Document Solutions CATALOGS– Offset SILVER The University of Texas at Austin, Document Solutions POCKET FOLDERS– Offset SILVER The University of Texas at Austin, Document Solutions...read more
KEARNEY, MO—Xerox Corporation and the In-Plant Printing and Mailing Association (IPMA) have reached an agreement on rules of engagement with regards to facilities management opportunities and the IPMA member in-plant. Xerox Corporation has altered its sales playbook to request that the IPMA member in-plant is included in all discussions concerning printing and mailing operations. The move by Xerox confirms the company’s commitment to the in-plant industry and IPMA. The agreement between Xerox Corporation and IPMA was reached after Xerox executives participated in a February webinar with in-plants from around the country. IPMA solicited questions about Xerox from the participants and the executives were very honest and forthcoming in their answers, and are committed to working toward problem resolution. Dwayne Magee, IPMA President, said, “As advocates for the in-plant business model, IPMA is constantly seeking ways to allow our members to thrive. Negotiating this agreement with a company as integral to our business as Xerox is at the forefront of our initiatives. We hope other industry leaders follow suit and enact similar rules of engagement.” Magee also said, “While this does not eliminate the facilities management threats we all feel, it does at least get the IPMA member in-plant at the table during these talks.” Founded in 1964, the In-Plant Printing and Mailing Association (IPMA) is the only professional association dedicated exclusively to meet the needs of all segments’ in-house printers and mailers. The nearly-700 members of IPMA are managers and directors from in-plant printing and mailing facilities throughout the United States. IPMA is headquartered in Kearney, MO. Not an IPMA member? SIGN UP NOW For more information on IPMA and how to become a member contact Amy Banker 816/919-1691 ext 102 or...read more
Speaking at the recent In-plant Graphics webinar, “Big Savings with Healthy Web to Print”, Operations Manager, and IPMA member, Tami Reese, and Ricoh Bott, Supply Chain Services Director, shared how Intermountain Healthcare’s Design & Print Center (DPC), has been able to save over $1.3 million annually and enable HIPAA compliance and control branding by adding Web to print. The solution, internally called Print It! (RSA’s WebCRD) has increased efficiency for customers and the print center. In addition to presenting Intermountain’s story, Reese offered candid insights and addressed numerous questions during the 20-minute Q&A that followed the presentation. Register now to listen to the webinar recording and download the slides and Intermountain’s case study. Before Web to Print Until a few years ago, Intermountain, a Salt Lake-based non-profit health system and health insurer didn’t have an in-plant. Employees could send print jobs wherever they wanted. This presented problems with tracking print spend, and control over the Intermountain brand. As part of a broader initiative to operate efficiently, improve processes and reduce costs, Reese was asked to develop a business case in 2011 to create a consolidated print facility, otherwise known as an in-plant. Based on Reese’s study results, the design and print center (DPC) opened in October 2012. At the time, she calculated a 10-year ROI, but the savings have been so great that the in-plant is on track to deliver a five-year ROI. Internal customers are care givers and internal departments like marketing, forms, employees and the firm’s health plan, SelectHealth. Intermountain also has limited external customers with different pricing that purchase patient and provider education pieces. Initially accepting print requests via email and using an outside party for an online catalog (at an 11% fee for every document listed in the catalog), the in-plant knew they could be more efficient. Their manual process was error prone, lead to longer turnaround, and made branding and compliance control difficult. After networking and talking with other in-plants and conducting research, Reese felt this product was the best product for her in-plant. The Solution Intermountain implemented WebCRD last May and are working on implementing RSA’s QDirect output manager for transactional work and RSA’s ReadyPrint prepress, as well. Using a four-phased approach, they set up the online ordering site, built a variable data print business card template (using WebCRD’s Dynamics module) to automate the business card process, and are continuing to build their online catalog (migrating products from an external catalog). The fourth phase is getting user authentication and establishing branded ordering sites, catalogs and credit card payments for external customers. Pilot Group and Marketing- Important to a Successful Implementation Prior to going live with online ordering, the DPC engaged a pilot group. The DPC used pilot group feedback to increase user friendliness, fine tune the ordering process, and develop training materials and videos to step users through the process. Marketing the system entailed advertising in Intermountain’s internal newsletter, including flyers with every order, offering training classes, creating user guides and videos, and posting a banner on the company’s main web page. While the DPC has been able to capture a good portion of the volume that was being sent out from their 22 hospitals due to lower internal pricing, they still see external spending and are actively looking to curtail spending with...read more
We all have limited budgets with which to manage our organization. If we’re smart, we do our due diligence in deciding how we spend our money. So how do we make sure IPMA membership is a good investment? It’s really the same as any other purchase. If you buy a piece of equipment, for instance, you consider its utilization. You wouldn’t buy a piece of expensive equipment if you weren’t planning to use it. Likewise, you shouldn’t just purchase a membership with IPMA and not be connected to the organization. Just like a great equipment purchase, the more you use your IPMA connection, the more valuable it becomes. There are many opportunities for you to get the most out of your IPMA investment. The IPMA Community is a resource that’s available to you at all times. You have the industry’s top experts ready to assist and advise you at any time. All you have to do is post your question. The IPMA Annual Conference is the top industry conference for in-plant professionals. It is first and foremost an educational conference. The agenda is packed with educational sessions by national speakers, vendors, and the top in-plant managers in the country. It’s also another great opportunity to build relationships with your peers as well as vendors. Roadshows are a great way to stay connected in between conferences. Roadshows are one or two day mini-conferences located around the country each year. This is an opportunity for you to get together with other in-plants in your region. It’s also a great way to get new in-plants involved with IPMA, since it is less expensive and less of a time commitment than the full conference. We recently hosted our first Roadshow at the State of Tennessee. Here are a couple of comments from participants: “My colleague and I attended our first IPMA event recently at the Roadshow in Nashville. It was a very positive experience! For a one day meeting, the agenda was stocked with a nice variety of discussions and we had multiple opportunities to network with others in a variety of settings. As we are currently in a stage of growth and exploring new territory, it was very helpful that everyone we met was eager to share experiences and information. We look forward to the next time we can attend an IPMA event!” Jill Fair and Fred Conley, East Tennessee State University, Biomedical Communications Department “The IPMA Showcase in Nashville was the first professional event I’ve attended. I’ve been employed at Skyhawk Printing and Mail Services for almost 3 years. The networking and brainstorming opportunity with In-Plant managers was invaluable to our facility, because I was able to learn how other In-Plants grow their business and solve problems that we are now facing since we’ve expanded our services. I believe that everyone should attend an IPMA event. I came back with 3 pages of notes and ideas to implement in our shop. Buy most importantly, I feel like I’ve become part of a talented group of colleagues and friends that can support each other as the printing industry changes with the evolution of technology and customers’ needs.” Elizabeth Lackey Graphic Designer Skyhawk Printing and Mail Services The University of Tennessee at Marti In some areas of the country, IPMA has Local Chapters....read more
February 19, 2018 KEARNEY, MO—The In-Plant Printing and Mailing Association (IPMA) is pleased to announce the appointment of Mrs. Barbara Jan Portwood (Jan), of Lititz, PA, as its new Marketing and Social Media Manager, effective today. Jan is a seasoned professional with technology, marketing, customer service and sales expertise. She is well versed in technology, social media marketing, marketing and relationship building, among many of her talents. She is a professional, award-winning photographer who has had her work featured in exhibitions across the mid-Atlantic and Northeast, including New York City. Jan is very familiar with the in-plant printing and mailing industries having worked for 10 years at Louisiana State University (LSU) Graphic Services and Veterinary School as an Information Technology Professional. She was instrumental in modernizing the technology—both hardware and software at LSU Graphic Services. Jan has a BS in Clothing and Textile Communications, along with a BS in Computer Science–both degrees from LSU. She also earned her MS in Applied Cognition and Neuroscience from the University of Texas at Dallas (TX). She is married to Michael Portwood, and they have one son. “We are so excited to have someone of Jan’s ability and knowledge to help IPMA move forward in addressing the needs of our members,” said Mike Loyd, Executive Director of IPMA. “Having worked with Jan during my time at LSU, I am fully aware of her capabilities. Jan is extremely talented in project management, and proficient in software and hardware, and will lead our marketing efforts to new horizons,” Loyd said. In addition to developing IPMA’s marketing plan, Jan will be responsible for implementing the plan via all the outlets available to IPMA. She will handle IPMA’s social media needs, as well. Jan may be reached at firstname.lastname@example.org. The Marketing and Social Media Manager is a new position created to address the communication needs of IPMA, and its ever-growing membership. It is important that IPMA prepares for the future with a solid, comprehensive plan of action to keep its membership informed through all channels. Founded in 1964, the In-Plant Printing and Mailing Association is the only professional association dedicated exclusively to meet the needs of all segments’ in-house printers and mailers. The nearly-700 members of IPMA are managers and directors from in-plant printing and mailing facilities throughout the United States. IPMA is headquartered in Kearney, MO....read more