November 15, 2022
1:30 pm – 2:30 pm CT
Marketing expert and Principal Consultant, Bob Kasai will outline priorities and trends in marketing to provide insight into how an in-plant can support their organization through integrated services. This session will provide hands-on tools and resources to help in-plants effectively enhance their existing solutions and processes to align with the needs of their marketing organization. This session will focus on:
– What is driving marketing goals and budgets
– Where in-plants capabilities can overlap with desired resources for marketing departments
– Opportunities for in-plants to positively impact marketing’s goals
– Where marketing solutions can integrate into an in-plant’s technology lifecycle
For IPMA members only.
Presenter:
Bob Kasai, Principal Consultant, Ricoh Marketing Services Practice
Bob Kasai is a Ricoh USA marketing consultant advising Ricoh clients on marketing best practices and the use of innovative technologies to engage audiences. He has more than 25 years of B2B and B2C corporate executive marketing experience in the technology and telecom industries and has been responsible for brand strategy, advertising, lead generation, product marketing, and marketing operations. Bob has lead teams responsible for the creation and execution of fully integrated, always-on national and regional brand and lead gen campaigns that supported inside and outside sales teams. He has a specific focus on continually improving the impact and attribution of marketing campaigns and programs to maximize marketing performance. Prior to Ricoh USA, Bob held Group VP and VP positions at Spectrum Enterprise/Charter, Time Warner Cable and various marketing roles at MediaOne/AT&T Broadband, Candle/IBM and Xerox.
Sponsored by:
