According to long-time printing industry executive and consultant, Ray Hartman, “Investing in new equipment has been extremely critical to a company’s ability to compete in a challenging market with shorter run lengths, multiple color applications (six to eight colors) for branding of market products, and competing with today’s digital landscape.”
In his article, Strategic Capital Investments in Today’s Business Environment, Hartman presents a sense of the past and present regarding consolidations, some international influences, technology advancement, workforce training, and capital investments. He presents case-study examples and scenarios. The article is the sixth in the first-year series of the Graphic Communication Advisory Group (https://hrlevenson.wixsite.com/gcag), and will appear in an annual journal early in 2022.
Cal Poly Professor Emeritus, Harvey Levenson, who coordinates the Group said, “Any company involved in capital equipment acquisitions today or in the future should read Hartman’s article.” The full article is offered for free to the entire printing industry at: https://hrlsite.files.wordpress.com/2021/06/capital-investments-in-the-printing-industry-rh-6.4.2021-rev-3-2-copy.pdf
About Ray Hartman
Ray Hartman brings decades of experience in plant layout, manufacturing efficiency, high-speed web production projects, commercial sheet-fed operations, and various digital inkjet imaging systems for direct mail and statement printing/mailing operations. He is a certified consultant and has worked in executive positions for some of America’s best known printing and communications companies. Hartman can be reached directly at: ray.hartmanusa@gmail.com or (203) 912-2172.
About the Graphic Communication Advisors Group
The Raymond J. Prince Graphic Communication Advisors Group (GCAG) is a team of specialists and experts accessible to the printing, publishing, packaging, and related communities. The group provides fresh, outside perspectives representing a broad range of experiences and a long-term commitment to all facets of the graphic arts industries. Many of the GCAG consultants and practitioners are printing industry “household names” and best-known managers, technologists, scientists, researchers, authors, and Expert Witnesses. They bring the power of their deep expertise and problem-solving acumen to bear on training and solving difficult problems. See: (https://hrlevenson.wixsite.com/gcag)
