(Pismo Beach, Calif.) Entitled, THE FUTURE FOR PRINTING COMPANIES—Time for Change—Become a Multi-Channel Content Delivery Specialist, this third article published by the Graphic Communication Advisors Group (GCAG) was written by well-known industry consultant, Steven Schnoll.
Schnoll, who is Managing Director of Schnoll Media Consulting, advises the industry, “If you define your organization solely as a printing company, you are probably facing some difficult times.” In his article, Schnoll presents “The Omnichannel Business Model, A cross-channel content strategy that improves one’s experience and can drive better results for one’s customers.”
A core component for a successful “omnichannel strategy,” Schnoll advises, includes Delivering the Right MESSAGE, to the Right PERSON, at the Right TIME, using the Right MEDIUM, for the Right REASON. Citing ancient Greek philosophy, Schnoll says that Socrates probably provided the best advice: “The secret of change is to focus all your energy, not on fighting the old, but on building the new.” The article also teaches that a SWOT (Strength, Weaknesses, Opportunities, Threats) appraisal can provide added flexibility when a company has to change course in times of crisis to solve problems and to identify potential new business opportunities.
The Raymond J. Prince Graphic Communication Advisor’s Group (GCAG) is coordinated by Cal Poly Emeritus Professor Harvey Levenson. Levenson said, “Steven Schnoll combines contemporary business thinking with philosophical wisdom in providing the printing industry with advice for success.” For a PDF of Schnoll’s full article, see: https://hrlsite.files.wordpress.com/2021/02/stop-calling-yourself-a-printer-for-formatted-2-17-21.pdf
Schnoll’s article will also be permanently included on the GCAG website (hrlevenson.wixsite.com/gcag) under the tab “More” and the dropdown menu to “Advisor Articles.”
For more information on how to implement The Omnichannel Business Model and SWOT appraisal, contact Schnoll directly (Office: 908-522-3190, Mobile: 908-313-2258, email: steven@schnollconsult.com, Website: www.schnollconsult.com).
About the Graphic Communication Advisors Group
The Raymond J. Prince Graphic Communication Advisors Group (hrlevenson.wixsite.com/gcag) is a group of specialists and experts accessible to the printing, publishing, packaging, and related communities. The group provides fresh, outside perspectives representing a broad range of experiences and a long-term commitment to all facets of the graphic arts industries. Many of the GCAG consultants and practitioners are industry’s “household names” and best-known managers, technologists, scientists, researchers, authors, and Expert Witnesses. They bring the power of their deep expertise and problem-solving acumen to bear on training and solving difficult problems.
