Webinar: How to Skyrocket Your Swag and Apparel Sales Without Adding Overhead
A Panel Discussion with Swag Solutions and Two In-Plant Leaders
Join us for a dynamic panel discussion that dives deep into how in-plants are driving serious growth in promo and apparel sales—without increasing headcount or capital spend.
You’ll hear directly from two in-plant leaders who’ve partnered with Swag Solutions to expand their reach, streamline operations, and boost revenue:
- Kevin Kelley – Georgia State University
- Scott Monroe – University of Nebraska
What We’ll Cover:
- Selling Promo In-House vs. Subcontracting Hear how each in-plant approached their sales strategy and what drove the decision to build versus partner.
- Navigating Administrative Approval for Subcontracting Learn how these managers secured internal buy-in and overcame institutional hurdles to get their programs off the ground.
- Implementation Strategies That Work From technology and staffing to marketing and training—get a play-by-play of how they successfully launched and scaled their promo sales efforts.
- Measuring Success Discover which metrics each in-plant tracks, what “success” looks like, and how they’re proving ROI to stakeholders.
Whether you’re already selling branded merchandise or just considering it, this session offers practical, proven strategies to help your in-plant grow without additional overhead.
For IPMA members only.
Presenter:
Dan Steinborn– Founder and CEO, PrintGlobe
Dan Steinborn is the founder and CEO of PrintGlobe, parent company of Swag Solutions. Launched in Austin, Texas in 1995, PrintGlobe has become a leading e-commerce promotional products retailer, exceeding $200 million in apparel and promotional sales. The company has won numerous awards, including the Inc. 5000, 50 Fastest Growing Businesses in Austin, Top 100 Inner City Businesses in the US, and Best Places to Work. In 2019, PrintGlobe developed Swag Solutions, a best-in-class white label platform, enabling print service providers to offer their clients a robust apparel and promotional product selection with no additional investment in personnel or technology. Since launching, Swag Solutions has established a growing roster of partners across North America. In 2022 the company introduced a robust customized solution for in-plant printing organizations.
Panelists:
Kevin P. Kelley, MS, CASP Director of Print and Mail Services, Georgia State University
Kevin Kelley is the Director of Print and Mail Services at Georgia State University in Atlanta, Georgia. Kelley has been with GSU for 26 years in a variety of roles in Auxiliary Services administration, landing in his current role approximately 11 years ago. Kevin’s team includes 14 full-time employees and 15 students, with an annual budget of more than $2 million. The team provides services to 55,000 students and more than 5,000 faculty and staff on GSU’s six campuses spread throughout Atlanta. In his time at GSU, Kevin has led many revenue generating and cost savings initiatives, including in the insourcing of print and mail services and the opening of a retail copy operation (PawPrints). He holds a Bachelor’s Degree from Westfield State University (MA) and a Master’s from the University of Massachusetts – Amherst.
Scott Monroe, Account Executive – Marketing and Business Development Print & Mail Services, University of Nebraska-Lincoln
Experience: 30+ years in printing (28 in commercial, 3 in university services)
Education: Bachelor of Journalism, University of Nebraska-Lincoln (1994); Master of Ministry, Antioch School (2024)
Role: Leads social media, marketing, and stakeholder relationships
Fun Facts from College: Former Daily Nebraskan student newspaper graphic artist and art director, late-night DJ on student radio KRNU, helped mockup an early University of Nebraska website.