Webinar: What In-Plant Managers Can Learn from Print Service Providers

Successful vendors who sell print and mail services aren’t just competition for in-plants – they’re role models. This webinar will demonstrate how in-plant managers can adopt best practices from vendors including:

  • Establishing and maintaining a marketing program
  • Developing and executing a successful sales plan
  • Creating success stories that demonstrate value and relevance
  • Providing a complete solution – including design, print and postal expertise
  • Becoming an internal consultant


For IPMA members only.

Click here to register.




Mark M. Fallon President & CEO, The Berkshire Company

Mark M. Fallon is President & CEO of The Berkshire Company, an independent consulting firm specializing in mail and document processing strategies. The company develops customized solutions integrating proven management concepts with emerging technologies to achieve total process management.

Mark offers a vision of the document that integrates technology, data quality, process integrity, and electronic delivery. He brings his clients insights gained from a career that spans from a part-time job as a mail clerk, to an officer in the United States Army, from a corporate executive to a successful entrepreneur. Mark helps his clients develop solutions using emerging technologies and expert leadership.

Mark serves on the USPS Postal Customer Council Advisory Committee and the Postmaster General’s Mailer’s Technical Advisory Committee (MTAC). In the past he served on the US Postal Inspector’s Industry Task Force for Mailroom Security (2001-2002).

In addition to his own blog, Trends in Print and Mail, Mark is a contributor to Mailing Systems Technology, and Printing Impressions. Mark is the author of the eBooks: 110 Tips to Improve Your Mail Center and It Begins with the Address.


Lois Ritarossi– President , High Rock Strategies

Lois Ritarossi is the President of High Rock Strategies, an independent management consulting firm and partner of The Berkshire Company. In her consulting practice Lois is focused on sales and marketing strategies, and business growth for firms in the print, mail, and communication sectors. Lois brings her clients a cross functional skill set and strategic thinking with disciplines in business strategy, sales process, sales training, marketing, software implementation, inkjet transformation and workflow optimization.

Lois has enabled clients to successfully launch new products and services with integrated sales and marketing strategies. She has enabled sales teams to effectively win new business by adopting consultative selling skills and a focus on positioning the value of their services. She consistently receives high marks as a speaker and facilitator for her style, delivery, and content expertise. Lois has delivered customized sales training to over 1000 salespeople selling print services and solutions in the US, Canada, and Europe. Lois has facilitated business development workshops in over 13 countries in Central and Latin America, China, and Russia.



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Feb 24 2021


1:30 pm - 2:30 pm

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